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A hotel room. The park at dawn. The metropolis and its temptations.
The FW22 Campaign Pleasure First is a blissful journey, from sunset to the light of day, full of unexpected meetings, enticing glances and forbidden dreams.
Berlin and all its vibes tag along with the protagonists as choices and desires lead the way: every moment is intense, everything is real and yet no one is.
From a nightclub to downtown, everyone is free to lose and then find themselves, to unite and then disband.
Shot by Guilherme da Silva along with stylist Tanya Jones, the campaign represents the spontaneous yet conscious FW22 Collection style: the outfits are one with bodies, unleashing any sort of convention and making them naturally sensual.